MAN'icure
MAN’icure aims to counter stereotypes related to the phenomenon of toxic masculinity by producing nail polishes inspired by the city of Milan. The project involves the creation of a brand and the development of an iconic product, in line with which a coherent and effective communication strategy has been formulated.
Inspiration
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The inspiration for these nail polishes comes from the structure of the Torre Velasca, symbol of Milan and one of the few Italian examples of post-rationalist brutalist architecture.
Communication - billboards ADV
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The brand's advertising, which can be found in busy urban areas such as stations and public transportation platforms, is based on messages that incite self-acceptance, sometimes using an ironic tone of voice.
Communications - social media ADV
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MAN'icure influencers and marketing that is not limited to publicizing the brand through products, but carries out a small social revolution, taking the values on which the project is based around the world.
Collaborations- Pantone
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MAN'icure includes important limited-edition products such as in the case of the Pantone collaboration, which made available a nail polish in the Color of the Year along with a matching color palette conceived by the brand itself
Collaborations - Nike
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Another important collaboration is with Nike, which has made available nail polishes in the brand's most iconic shoe colors
