Ciara X Rudi Gernreich
Reinterpretation of the brand Rudi Gernreich and development of a womenswear collection that retains the designer’s simple, sharp aesthetic while introducing the brand to the streetwear arena through a collaboration with singer Ciara.
Collection
Iconic elements, such as geometric lines and bold silhouettes, are retained, but infused with streetwear details that capture the urban, modern spirit.
Realized Outfit
The realized outfit features a print achieved by overlaying two differently colored transfers.
Laser cutting creates intricate carvings where fabric strips intertwine, mimicking Rudi Gernreich's classic checkered pattern in a three-dimensional manner.
Finally, thermo tapes are utilized to recreate fragmented lines of color on garments.
Communication
The advertisement of the collaboration has been disseminated in the cities where the singer Ciara has greater popularity (America and the United Arab Emirates).In particular, the places where the billboards will be put up are those where her target audience, thus her fans, could be reached, the places they are used to frequent.The three main places identified for the advertising campaign are thus: Times Square for New York, Cherry Creek for Denver, and Downtown Dubai.
